Musical Theater on Podil



PROJECT

The anti-crisis PR reaction to the situation with possible closing of the theater. The project-winner of a PR-projects PravdaAwards 2012

CLIENT

Kyiv Municipal Academic Opera and Ballet Theatre for Children and Youth

PERIOD

June 2012

TASKS

To stop the possible theater eviction from the building. To return the theater building to the list of objects that are not subject to privatization.

TOOLS

The media relations, GR, smm.
The virus video in social networks «Buratino calls the young audience on to the last performance», the flash mob «the last performance» outside the theater with a briefing for media; the appeal letter to the deputies on preparation of the bill on the theater return to the list of objects that are not subject to privatization.

RESULT

Thanks to large-scale media support it is received the official declaration of Mr. Popov (the mayor of Kiev that time) on the conservation theater building; the bill is registered in the Verkhovna Rada on entering the Theatre into the list of cultural values that are not subject to privatization; the treaty extension with the theater for three years.