International Condom Day


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PROJECT

PR-maintenance of the International Condom Day 2014. The project-winner of a PR-projects PravdaAwards 2014

CLIENT

The representative office of Anti-AIDS Foundation in Ukraine — AHF (AIDS Healthcare Foundation).

PERIOD

February 13, 2014

TASKS

To develop the creative concept and to realize activities for the International Condom Day 2014; to distribute condoms among active young people and to convey the information about HIV prevention to the target groups.

TOOLS

The media relations, smm.
The Youth Quest Condom Day – 2014 for students, the briefing for media in the open air.

RESULT

20,000 condoms are distributed among Ukrainian; about 80 students took part in the Quest; 20+ journalists attended the event; 60+ materials published in the media; the contract extension for carrying out all subsequent shares for the client.