HORIZON MEDIA CUP


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PROJECT

Charitable cycle race for journalists Horizon Media Cup. The project-winner of a PR-projects PravdaAwards 2014

CLIENT

Horizon Park Business Center

PERIOD

August 23, 2014

TASKS

The brand recognition formations of the «Race Horizon Park» cycle race among journalists; the raising interest rate to cycling among journalists of the Ukrainian media.

TOOLS

The cycle race for journalists with the charitable mission (the fund raising for injured soldiers of anti-terrorist operation).

RESULT

40 journalists of the leading media took part in the cycle race; the positive emotions from participation have created the positive image of brand and its recognition in media, and also the loyalty to cycling. Besides 300+ free publications in media, about 20 TV-plots on the event are received; 22510 hryvnias were collected and transferred to the injured soldiers of anti-terrorist operation; the Minister of Family, Youth and Sport D. Bulatov and the vice-chairman of KCSA I. Nikonov took part in Horizon Media Cup.