Black Tuesday


#
PROJECT

The anti-crisis PR-reaction to a critical situation for the purchase of drugs for critically ill Ukrainian «Black Tuesday»

CLIENT

CF “Patients of Ukraine”

PERIOD

October 2014

TASKS

To induce the Cabinet of Ministers to implement promise – to fully cover the needs for drugs for the patients undergoing treatment according to the state programs.

TOOLS

The media relations, smm, the outdoor advertising.
The outdoor advertising (troll, cards) and similar informers in social networks Facebook; the organization of the protests action involving patients outside the Cabinet of Ministers; the media support of «Black Tuesday» action is the expiration day of purchases.

RESULT

Thanks to a large-scale information campaign during the night before the «Black Tuesday» action the Cabinet of Ministers carried out the purchase of medicines on 30 lots that increased the number of purchases to 35%. It is almost twice more, than for all work of the Ministry for the previous 21 days.